Capitalism and the Power of the Consumer

Symbiotic capitalism. It sounds smart, doesn’t it? It’s not. It’s just a fancy way of saying profit sharing. Are you lucky enough to work for a company that engages in profit sharing? If so, how does your company profit share with you? Is it just scraps or is it a real stake in the company? What about “we the consumer” that spends our dollars on these companies products? Shouldn’t “we the consumer” consider spending our dollars on products from companies that engage in profit sharing with their employees? Buying good products are important but buying good products from good profit sharing companies is much healthier for society as a whole.

What constitutes a good profit sharing company? ACME XYZ INC is a good example. They recycle and manufacture steel. (ACME XYZ INC is not their real name but they are a real company and for legal reasons, their real name will not be used. The source used for this article is from someone who has researched and bought stock in this company.) This large steel company has plants throughout the United States and is headquartered in the middle of the eastern seaboard. They have a unique approach to profit sharing. They pay their employees based on how much steel is sold. One year an average plant employee may make $40K per year and them next year they may make $90K. It all depends on how much product is sold for that year. Granted there has to be a base salary but a good employee profit sharing plan makes a hardworking and devout employee. Not only that it gives the employee a sense of pride about what they do. Wouldn’t you want to work for a company like this? Better yet, wouldn’t you rather spend your money on this company’s product? To digress for a moment, ACME XYZ INC has roughly a dozen people in their corporate office. How’s that for efficiency at the corporate level? If we had private sector bureaucrats like these in our government we could cut out a lot of waste. That’s the difference between the private sector and public sector employees but we are getting off topic.

The point, profit sharing motivates employees.

We consumers should seek out and do business with companies like these. After all “we the consumer” are the most powerful force in America today. Think about it. If everyone stopped shopping at Wal-Mart for a month straight their stock would drop to practically nothing. The same thing goes for Amazon, Apple, and Bank of America. If we stop using their products and services then they seek to exist. That’s the true power of the consumer. Only large numbers of consumers can impact a company for better or for worse.

How do the people of the United States achieve a symbiotic relationship between company and consumer? Easy. When “we the consumer” realize we have to start spending our dollars with companies we would want to work for. It can’t be just for the product or service alone. It also has to be how that company treats its employees. If “we the consumer” go by this guideline it would help create better jobs. These companies would be forced into creating better-paying jobs because they would know their customers are going to do their research about the company they intend to buy from. That’s the trick…a smarter consumer.

The government can’t pass a law saying all business must participate in profit sharing. It would disrupt business. Only the consumer, by spending their dollars wisely with companies that profit share, can enforce this idea and help create better places for all of us to work.